If you’re managing your own Google Ads for your dental practice or healthcare clinic, you’ve likely encountered two campaign setup options: Google’s simplified “Smart Campaigns” and the fully customizable regular Google Ads interface, commonly known as “Expert Mode.” While Smart Campaigns are designed to simplify advertising, campaigns created directly in Expert Mode provide greater control and often deliver significantly better results. Here’s why:
Smart Campaigns: Simple but Limited
Google’s Smart Campaigns are easy to set up and manage, making them appealing for beginners. They automatically handle keyword selection, ad creation, and bidding. However, this simplicity comes with significant limitations:
- Limited Control: You can’t fully customize keywords, negative keywords, or precise targeting options.
- Less Efficient Budget Management: Your ad spend may not efficiently reach your ideal audience, resulting in wasted budget.
- Reduced Insights: Limited reporting and analytics make it difficult to understand what’s truly working or why.
Expert Mode: Full Control, Superior Results
Switching your account interface to Expert Mode provides your healthcare practice with the ability to create fully customizable campaigns from scratch, enabling you to:
- Target Precisely: Choose specific keywords, locations, demographics, and interests, ensuring your ads reach exactly the right patients.
- Optimize Budget Efficiency: Control bidding strategies and budget allocation to reduce waste and increase conversions.
- Deep Insights & Analytics: Access detailed reporting to continuously refine your strategy for better results.
Important Clarification: Simply switching your interface to Expert Mode does not upgrade an existing Smart Campaign—these campaigns remain limited in their core functionality. To fully benefit from Expert Mode, you’ll need to create a new campaign directly within the regular Google Ads interface.
For healthcare providers serious about growing their patient base and maximizing ROI, creating campaigns directly in Expert Mode is undoubtedly the superior choice.
Need help mastering Expert Mode and boosting your practice’s results? Marker Marketing is here to assist!