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Smart Campaign vs. Expert Mode in Google Ads: Which is Best for Your Healthcare Practice?

July 21, 2025 by Alan Borecki

If you’re managing your own Google Ads for your dental practice or healthcare clinic, you’ve likely encountered two campaign setup options: Google’s simplified “Smart Campaigns” and the fully customizable regular Google Ads interface, commonly known as “Expert Mode.” While Smart Campaigns are designed to simplify advertising, campaigns created directly in Expert Mode provide greater control … Read more

Which Marketing Metrics Matter Most—and Which Ones Don’t

June 8, 2025June 1, 2025 by Alan Borecki

Practitioner looking at his phone by Marker Marketing

Focus on What Moves the Needle With so many metrics available, it’s easy to get overwhelmed by data. But not all numbers are worth your time. The key is knowing which metrics are indicators of real progress—and which are just noise. Vanity Metrics vs. Performance Metrics Vanity metrics look good on paper but don’t translate … Read more

How to Choose the Right Ad Platform for Your Business

June 8, 2025June 1, 2025 by Alan Borecki

Closeup of practitioner on her phone by Marker Marketing

Match the Platform to Your Audience and Goals Choosing the right platform for digital advertising can make or break your campaign. From search to social, every platform offers unique strengths depending on who you’re trying to reach and what you want them to do. 1. Google Ads Great for high-intent searches. Ideal if you’re targeting … Read more